Launched as Hilton's premier luxury soft brand tier, The Waldorf Astoria Collection united legendary, independent resorts under the prestige of the iconic New York flagship. My work include Art Direction for photography and motion production for select locations that requested a content refresh that would live in the social media space as well as their site booking initiatives. Visual campaigns were meticulously directed to emphasize sophisticated lighting, rich colorways, and cinematic narratives framing the properties as aspirational destinations. This orchestrated multimedia strategy successfully protected each hotel's historic legacy while positioning the portfolio as a unified global standard for elite luxury. Each property also hosts a notabley decorated chef where food styling/photography was undeniabley an added cherry on top.
Waldorf Astoria, Atlanta Buckhead
Waldorf Astoria Kuwait
Waldorf Astoria Beijing
