The focus of the product was to emulate moisture and its profound effects that it shown on skin. The secondary sensorial depiction was the scent of clean mid-tones and cucumber via color scheme and lumteri settings. The imagery for this launch would be extended throughout all marketing channels that included digital and IRL event spaces.
Active Hydration Body Replenish Campaign
Product Regimen Photography
The first product line of enhanced cosmetics for the brand had the challenge of identifying skin tones that would be represented as well as the ability to mix a color palette to match one’s true skin tone. The differentiation from other products was its hydration capabilities through its underlying formulation of a combination of SPF, hyaluronic acid, and maintained stable pigment compounds.
Radiant Defense Derma Cosmetics Campaign
