Standing out from the pastel assortment of prior product reveals, the Retinol Face Stick would become the first of the brand’s to launch in a black casing with inverted type to read in its primary descriptor. The campaign was aimed towards a post-zoom regeneration of a pre-lockdown lifestyle’s past. For a demographic that desired to arrive with confidence, and putting forth their best form forward when it became time to start showing up in person, the Retinol Face Stick would contain an intentional presence.

Retinol Face Stick Downtown NYC Billboard Campaign 

Retinol Face Stick Digital Social + CRM