As specialty skincare serums saturate the shelves of numerous retail locations, the Dark Spot Serum had a mission set out for it to stand out and more importantly, be a product that proved to work. The campaign was projected towards a Gen-Z demographic that would not only see through marketing gimmicks, but would also freely publicize the product on social media to broadcast its aunthenticy. The pain points in the path we wanted to mark the serum’s experience were clear and felt that imagery and traditional branding would provide a nuanced reliability and give an air of feeling approachable. The product proved to work through case study — making the campain’s target goals and direction evidently distinct.

Dark Spot Serum Midtown NYC Billboard Campaign

Dark Spot Serum Product Photography

Dark Spot Serum Digital Campaign